We built a digital operating structure for a wholesaler’s three-level network: main distributor, regional dealer and retail sub-dealer.
Context and operating conditions
The distributor used Netsis and had more than 300 sales points across the country. Products passed through distributors to sub-dealers, so a single dealer category could not represent the network.
The problem: an opaque chain
Each level had its own purchase price and commission rate. Staff managed the structure with spreadsheets, phone calls and email.
- Commission reconciliation: Distributor premiums were sometimes miscalculated, leading to repeated disputes.
- Disconnected pricing: Price lists moved from ERP to spreadsheets and then to dealers, creating opportunities for incorrect prices.
- Invisible stock: Retail dealers could not see stock at the center or their distributor, increasing phone traffic.
Why one hierarchical portal was chosen
Early ideas included giving dealers access to Netsis’s own B2B module or creating three separate B2B sites. Exposing ERP interfaces to the dealer network would have created access and usability concerns. Three separate sites would also have multiplied product and stock administration.
We chose one portal with a role and rules engine. Everyone entered through the same portal, but each person saw the information and actions appropriate to their level. A main distributor could see sub-dealers and premium information; a retail dealer saw a simpler buying screen and its own purchase prices.
System architecture
- Role-based interface: Menus, actions and views followed each user’s permission matrix.
- Commission engine: Orders from a sub-dealer contributed to the associated main distributor’s commission calculation.
- Netsis integration: The portal read price lists, account balances and open invoices from ERP and sent orders back with the relevant dealer code.
Operational result
The dealer structure was brought into one view. The Turkish record reports commission-reconciliation disputes falling to almost zero, pricing-related objections and returns declining by 90%, and roughly two hours a day of central-office phone queries about stock, price and premiums being removed. It reports pricing and commission error ranges moving from 5–10% to 0.5–1%, and order processing from 15–25 minutes to 4–8 minutes over five months. These are anonymized project figures, not general guarantees.
The system has remained in active use for years as a central part of the dealer operation.
Related dealer portal and custom pricing scenarios are currently in Turkish.