Connect advertising to goals. Turn data into decisions.
We define channels, measurement and management scope around your business goals. You pay ad platforms from your own account; management is priced separately with an agreed scope.
Search, Display, Demand Gen, video, and Shopping or Performance Max where the products and goals fit. YouTube is considered within the same Google management scope.
Audience, message, conversion measurement and platform-specific content needs are planned together. Work for each platform is written into the proposal.
We accept enquiries about suitability and pilot planning for this emerging channel. Scope follows a review of account access, target markets and available features.
Shared strategy and reporting across platforms are not billed twice for the same work. Platform-specific tasks are scoped separately. Budget monitoring is applied once to the total approved net media budget of the accounts in scope. Google Business Profile management is excluded from that media budget calculation.
GOOGLE ADS · START WITH THE GOAL
You do not need every channel.
You may start with Search or use several channels. We review campaign type, audience, language, country and content needs together.
Search
Reach people searching for your product or service; manage keywords, search terms and ad copy.
Display
Visual reach and appropriate remarketing audiences. Image production is a separate scope.
Demand Gen
Use visual and video assets to build demand. Channels and goals are selected for the account.
YouTube / video
Awareness, views and reach. Relevant Demand Gen goals for subscriptions or engagement may also be considered.
Shopping / Performance Max
Structures suited to product sales or conversion goals, subject to product data, measurement and content readiness.
Local and other goals
Campaigns selected for store visits, location visibility, app promotion or other account-specific goals.
These are options, not a mandatory package. Availability depends on country, account and measurement conditions. We do not duplicate campaigns merely to increase their number.
SPECIFIED IN THE PROPOSAL
Management, analysis and production have separate scopes.
Campaign count alone does not describe workload. We specify which services you receive, how often and with which deliverables.
Goals, product or service breadth, and frequency of changes and checks
Audience work
Custom segments, remarketing and suitable GA4 audiences
Segment scenarios, data readiness and availability
GA4 and measurement analysis
Joint review of Ads and GA4 data, conversions and user journeys
Checking current measurement differs from new GA4 or GTM setup
Country and language management
Market-specific campaigns, message adaptation and results comparison
Country–language combinations and localization needs, rather than simply duplicating translations
Competition and ad copy
Available competitive signals, offer and message research, copy variants
Initial research, refresh frequency, copy and revision scope
Digital asset performance
Assessment of headlines, descriptions, images and video
Analysis of existing assets; production of new images or video is separate
Experiments and A/B tests
Hypothesis, suitable test design, monitoring and result review
A plan suited to data volume and budget; no promise of a conclusive result every month
Content and technical production
Images, video, landing pages, feed work, new measurement or CRM connection
A one-time project or a production service with quantities, formats and revisions defined
FLEXIBLE PRICING
Service for the agreed scope. Monitoring for the spend scale.
The monthly fee combines an agreed service-scope fee with additional monitoring based on budget tiers. Setup and production work are priced separately with your prior approval.
Proposed pricing model · Final quote follows account and needs review.
SCOPE FEE
Focused Management
From TRY 7,500/ month
One market and language, narrow product or service scope, and simple reporting. Campaign type follows the need.
These are starting references for service scope, not unlimited bundles. We do not impose an artificial campaign-count quota. Countries, languages, campaign structures, analyses, copy and asset deliverables, and check frequency are written into the proposal. The same work is not billed under two categories.
BUDGET SCALE
Monitoring can increase as spend grows.
Even a Search-only account may need closer spending checks and optimization as the budget grows. Query volume, competition, goals and control needs are considered too.
Proposed tiered budget monitoring fee
Monthly net ad budget tier
Additional monitoring fee
First TRY 50,000
Included in the scope fee
Portion between TRY 50,000 and TRY 200,000
10% of this portion
Portion between TRY 200,000 and TRY 500,000
7% of this portion
Portion between TRY 500,000 and TRY 1,000,000
5% of this portion
Above TRY 1,000,000
Custom quote
Rates apply only to the amount within each tier, not to the whole budget. The basis is the approved total monthly net media budget of accounts in scope, excluding taxes and Engin Sistem service fees. A new fee is shared before any approved budget or scope change; there is no surprise retrospective charge. Service fees exclude VAT.
LOW SPEND · WIDER SCOPE
TRY 30,000 ad budget
Example GA4, audience and test scope: TRY 15,000. Budget supplement: TRY 0.
Examples show the pricing model; they are neither firm quotes nor recommended ad budgets. Payments to ad platforms are separate from these management fees.
Calculate an example management fee.
This tool is not a quote. It shows a starting scope fee and the marginal budget tiers.
What additional monitoring comes with a larger budget?
For accounts with a monthly media budget of TRY 300,000 or more, the starting point for a proposal is the working pattern below. Product count, countries, languages and production needs are specified separately.
Spend and action monitoring
Budget and notable deviation checks on business days, plus a weekly action summary. Significant changes follow an agreed approval process.
Example: TRY 300,000 budget + TRY 15,000 Analysis and Development scope + TRY 22,000 budget monitoring = TRY 37,000 per month plus VAT. Sales or other outcome counts are not guaranteed. Budget increases require a performance reason and your approval.
Questions about advertising management.
Can a small ad budget include every service?
We can define a scope around your needs, but analysis, multiple languages, content production and tests still take work. If the budget cannot support many channels or tests, we recommend setting priorities and proceeding in stages.
I run Search ads only. Why can the fee change as the budget grows?
Higher spend may require closer budget monitoring and deviation checks even when campaign type stays the same. The supplementary fee addresses this scale. We also review the real account structure; budget alone does not determine workload.
Are GA4 connection and detailed analysis the same service?
No. Connecting accounts, configuring events and conversions, validating data and providing regular analysis are distinct tasks. The proposal separates review of existing measurement, new setup and continuing analysis.
Are images, video and ad copy included?
Ad copy within an agreed campaign scope is listed as a deliverable. New imagery, video, shoots, translation and landing-page production are scoped separately. Reviewing asset performance is different from producing new assets.
Can many countries and languages be added to one package?
We quote after reviewing country–language combinations, message adaptation and reporting needs. New markets are not included without limit; translation and local-language checks are stated separately.
Will there be an A/B test every month?
The plan depends on sufficient traffic, conversion data and budget. We do not launch tests unlikely to produce useful results just to meet a calendar. Hypothesis, metric, scope and assessment method are agreed in advance.
Does a budget change automatically change the fee?
We share a new management fee in advance when the approved budget or scope changes. A tier rate applies only to the portion within that tier, not the full budget. No retrospective added fee is issued before approval.
Are subscriber, sale or customer counts guaranteed?
No. We set up relevant campaigns and measurement and monitor the results. Outcomes depend on the offer, content, competition and platform conditions. We do not promise a number of subscribers or sales.
Changing your payment arrangements?
For existing Google Ads clients, payment transition, previous service scope and any unused balances are reviewed account by account.
